SHAPING THE FUTURE OF DRIVING

MAZDA INNOVATION

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CHAMPIONING THE DRIVER

At Mazda, we are all about the drive–and how it makes you feel. Because we know that driving is so much more than the simple act of operating an automobile. It’s about touch and feel. Not only should your car respond perfectly to driving input, but every system should be intuitive, instilling a sense of harmony and confidence, heightening your state of being through an elevated driving experience. That’s what Mazda is all about.

ENGAGING, RESPONSIVE TRANSMISSIONS
STRONGER, LIGHTER BODY AND CHASSIS
CLEANER, MORE FUEL EFFICIENT ENGINES
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ENGINEERED WITH YOU IN MIND

To instill the joy of driving into every Mazda, we engineer with a human-centric development philosophy. It’s how we created SKYACTIV-VEHICLE DYNAMICS with G-Vectoring Control. Instead of focusing on the mechanics of vehicle dynamics, we started our development with people. Running countless studies on their characteristics and behaviors to design a vehicle that works harmoniously with the driver. The result? A car that feels like an extension of your body, with more precise steering, better control, and less fatigue.

The Art of Manufacturing

As we turn our works from paper, to clay, to metal, and teach our machines to cut and polish like artists, the human touch is ever present. Pride and passion in every stage of production so that our customers can have pride in every moment of ownership.

Jinba Ittai

HORSE AND RIDER

JINBA ITTAI

When our engineers created the SKYACTIV-VEHICLE DYNAMICS with G-Vectoring Control, they followed the ancient Japanese philosophy of Jinba Ittai or “horse and rider as one.” Similarly, the goal of this technology is to create the perfect harmony between car and driver. This results in a more dynamic, responsive and—most of all—more enjoyable drive.

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