August 6, 2015— Berjaya Auto Philippines, the exclusive distributors of Mazda vehicles in the country has finally lunched the much-awaited all-new Mazda MX-5 two-seat, open-top sports car to the press during unveiling ceremonies held at the Green Sun Hotel in Makati City.
Twenty-five years since the first generation Mazda MX-5 two-seat roadster was introduced to the global market, the fourth generation Mazda MX-5 makes its ASEAN debut in the Philippines. This is the fifth new-generation Mazda model to be launched in the Philippines that embodies the striking KODO: Soul of Motion design language as well as the latest implementations of Mazda’s groundbreaking SKYACTIV Technology chassis, engine and drivetrain innovations.
“The all-new MX-5 is the epitome of Mazda’s core ethos of providing pure driving pleasure on the road,” says Steven Tan, president and CEO of Mazda Philippines. “The amount of design and engineering effort that was put in by Mazda engineers into this latest generation MX-5 is intended to bring back the first MX-5’s calling to deliver joy in driving. We are confident that the all-new MX-5 will not only achieve its goals of providing unique top-down driving experience but will set a new benchmark in providing more smiles not only to its owners but to everyone who sees the car.”
Also present during the launch were Masashi Nakayama, the all-new Mazda MX-5’s chief designer; Hiroshi Inoue, Executive Officer of Mazda Motor Corporation; Hitoshi Takamatsu, the all-new Mazda MX-5’s deputy program manager for vehicle development promotion and Tom Matano, designer of the first- and second-generation Mazda MX-5. With the Philippines now brandishing a highly competitive emerging automotive market, Philippine-bound MX-5 units will sport a tuned 2.0-liter SKYACTIV gasoline direct injection engine designed to deliver heightened performance while satisfying environmental friendliness. “This top-of-the-line 2.0-liter SKYACTIV engine is specifically tuned for the MX-5 and is designed to deliver more torque and faster response,” adds Tan. Local models will come with either the quick-reacting SKYACTIV six-speed automatic transmission or the snappy six-speed manual gearbox.