Mazda continues to reap awards for its visually striking KODO – Soul of Motion design philosophy as the fourth generation MX-5 ND once again captures the “Red Dot: Best of the Best” prize, this time for the Mazda MX-5 RF.
On July 4, 2017, Mazda received the accolade at the Aalto Theater in Essen, Germany. Launched in the Philippines just last May, the folding hardtop MX-5 RF (Retractable Fastback) variant of Mazda’s legendary two-seat, open top sports car repeats the success of the soft-top version, which captured the same honour in 2015.
“We are proud to share the MX-5 RF’s continuing success with Mazda fans in the Philippines,” says Steven Tan, president and CEO of Bermaz Auto Philippines, exclusive distributors of Mazda vehicles and parts in the country. “With its timeless lines and dynamic feel, the MX-5 RF is a true product of design and engineering innovation borne of the passion of pure driving and the Jinba Ittai connection between car and driver. The MX-5 RF’s unique fastback styling not only addresses the practical needs of Filipino sports car enthusiasts but it also resonates a deep emotional bond between man and machine,” adds Tan.
An imaginative symbiosis of form and function, the RF features a three-piece power retractable hardtop whose 13-second opening or closing sequence is a spectacle in itself. It thus combines all-weather coupé practicality with the hair-in-the-wind spirit that inspired the original “NA” MX-5 introduced in 1989. And with the same aggressive face, strong stance, short overhangs and underlying SKYACTIV Technology as the soft-top “ND”, the RF delivers all the fun drivers of the world’s best-selling two-seater have come to cherish.
Red Dot’s jury of 39 designers, professors and journalists bestowed “Best of the Best” honours – reserved for the most exceptional designs – on only 102 of the 5,500-plus entries to the 2017 Red Dot product design contest.
Mazda has now won six Red Dot prizes for its KODO-based models: The Mazda CX-3 and Mazda2 collected awards in 2015 (alongside the soft-top MX-5) after the Mazda3 and Mazda6 took home accolades in 2014 and 2013, respectively. Criteria for the Red Dot competition include innovation, functionality, ergonomics, symbolic and emotional content, self-explanatory quality and ecological compatibility.
Award-winning products, chosen this year in 47 categories including cars & motorcycles, will be on display at the Red Dot Design Museum Essen for five weeks and have earned the right to bear the “red dot” symbol. Red Dot was initiated in 1955 by the Essen-based Design Zentrum Nordrhein Westfalen and is one of the world’s largest product competitions.
Bermaz Auto Philippines, Inc. is the exclusive distributor of Mazda vehicles and parts in the Philippines. Its current product lineup now includes the Mazda2 sub-compact sedan and hatchback, the Mazda3 compact sedan and hatchback, the Mazda6 full-size executive sedan and sports wagon, the CX-3 freestyle crossover, the all-new CX-5 five-seater and the all-new CX-9 seven-seater premium crossovers, the MX-5 2-seater sports roadster and the BT-50 pickup truck. Mazda Philippines also ranked first in the 2016 J.D. Power Philippines Customer Service Index Study. There are 19 Mazda 3S dealerships located across the Philippines and Metro Manila – Mazda Greenhills, Mazda Pasig, Mazda Quezon Avenue, Mazda North EDSA, Mazda Makati, Mazda Alabang, Mazda Otis, Mazda Cavite, Mazda Sta. Rosa, Mazda Pulilan, Mazda Pampanga, Mazda Dagupan, Mazda Cabanatuan, Mazda Tarlac, Mazda Negros, Mazda Cebu, Mazda Iloilo, Mazda Cagayan De Oro and Mazda Davao.