July 2013 —- The CX-5, Mazda’s first model to combine both its Kodo ‘Soul of Motion’ design language and its efficiency-oriented SKYACTIV® technologies, is now also the highest ranked compact crossover utility vehicle in the recently released 2013 J.D. Power Automotive Performance, Execution and Layout (APEAL) Study.
“It is hard to keep an excellent product like the CX-5 down,” says Steven Tan, President and CEO of Berjaya Auto Philippines, distributors of Mazda cars in the country. He adds, “The results of the 2013 J.D. Power APEAL Study only validate what we have known all along, that the CX-5, with its modern design, unparalleled handling, top notch safety features and class leading fuel economy is an outstanding vehicle our customers will love to drive and own.”
Now on its 18th year, the J.D. Power APEAL Study reveals actual owners of the vehicles who were surveyed after the first 90 days of ownership rank the CX-5 highest. Among the vehicles evaluated by more than 83,000 purchasers and lessees who were part of the study are a total of 105 Sport Utility Vehicles classified under eight categories. In the Compact Crossover Utility Vehicle class, the Mazda CX-5 ranked ‘among the best’ in Overall Performance and Design, Performance and the Features and Instrument Panel attributes. It is billed ‘better than most’ in Comfort and Style parameters.
The J.D. Power APEAL Study surveys how rewarding of an experience a new vehicle is to own and drive based on actual owner ratings of 77 vehicle qualities. According to the study, the most appealing vehicles tend to remain on dealer lots for shorter periods, command higher transaction prices and are more likely to create owner loyalty when they are ultimately traded in. The results of the APEAL Study are likewise used comprehensively by car manufacturers, to guide them in designing and developing more appealing vehicles, as well as by consumers to aid in their purchasing choices.
The results of the APEAL Study likewise complement other notable accolades garnered by the Mazda CX-5 in its first year of release such as the 2012-2013 Japan Car of the Year plum and the Best 4×2 Crossover in the 2012-2013 Philippine Car of the Year.
The 2013 Mazda CX-5 comes in four variants: the 2.0-liter Two-Wheel Drive with manual transmission priced at Php 1,392,000; the 2.0-liter 2WD with automatic transmission priced at Php 1,452,000; the 2.5-liter All-wheel Drive priced at Php 1,685,000; and the 2.5-liter AWD in Soul Red with an SRP of Php 1,701,800. All variants of the Mazda CX-5s are equipped with Mazda’s SKYACTIV® chassis, powertrain, and fuel-efficiency technologies, all of which deliver unparalleled driving enjoyment as well as exceptional environmental and safety performance. All brand new Mazda vehicles also come with the industry first Mazda Yojin3 Total Care worry-free value added package that provides Mazda vehicle owners free periodic maintenance, nationwide roadside assistance, concierge service and bumper-to-bumper new vehicle limited warranty for three years.
The award-winning Mazda CX-5 is available in all of Mazda Philippines’s 14 dealerships: Mazda Greenhills (along EDSA), Mazda Pasig (along C5), Mazda Quezon Avenue, Mazda Makati (along Pasong Tamo Extension) and Mazda Alabang in Metro Manila; as well as in its provincial dealerships in Pampanga, Pangasinan (Dagupan), Nueva Ecija (Cabanatuan), Batangas, Cebu, Tarlac, Cavite, Iloilo and Cagayan de Oro.